02.    Ultra Violet

Ultra Violet was seeking a rebrand. They are an incredible foundation, described as a powerful and rapidly growing community of people mobilized to fight sexism and create a more inclusive world that accurately represents all women, from politics and government to media and pop culture.
My Notes

Their growingly dated fazzod wasn’t appealing to the young, vibrant generation of activists on the rise and their mission was a story that people need to hear. They needed something vibrant, animated, something to innvigoate people to their already incredible drive. Their thing was purple, and they didn’t want to change that. So I chose the brightest purple possible. Paired with fearless new type and imagery in a photography style that actually captures the people their fighting for, Ultra Violet got a bold new look.


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“If you’re not having fun, you’re doing it wrong!”