03.   G.U.T. Check

The National Coalition for Sexual Health is launching a new campaign— targeting Gen Z, promoting guiadance on how to build and maintain healthy connections, both emotionally and sexually.
My Notes

My approach to branding this campaign was to give these kids something they’d actually look at. Not some sterile, run of the mill safe sex campaign they’d scoff at. Something raw, something exciting, and something real.


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