DIRECTOR TREATMENT DESIGN ↴
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BRANDING PROJECTS ↴
01. Electric Legacy
The Energy Foundation came to us and wanted to do something big— Rebrand electric trucking. It was a lot more complex than that but it was also simple, build a new world that promotes clean air, less pollution, and an electric future worth fighting for.
Check out the website and socials rollout here.
The Energy Foundation came to us and wanted to do something big— Rebrand electric trucking. It was a lot more complex than that but it was also simple, build a new world that promotes clean air, less pollution, and an electric future worth fighting for.
Check out the website and socials rollout here.
My Notes
I was immediately excited by the realization, we are at the forefront. The electric trucking industry barely exists yet, there are already so many preconveieved notions that already exist on electric vehicles in general. How do you create a brand that appeals to the statistically older white men that currently dominate the industry, while also attracting and the newer, younger, POC, female driven frontier of truckers to come? Build a legacy. An Electric Legacy.
This branding was built, expanding first into a website buildout, storyboarding and producing several videos, and then a social media rollout, just to kick it off.
I was immediately excited by the realization, we are at the forefront. The electric trucking industry barely exists yet, there are already so many preconveieved notions that already exist on electric vehicles in general. How do you create a brand that appeals to the statistically older white men that currently dominate the industry, while also attracting and the newer, younger, POC, female driven frontier of truckers to come? Build a legacy. An Electric Legacy.
This branding was built, expanding first into a website buildout, storyboarding and producing several videos, and then a social media rollout, just to kick it off.